Federkiel & Partner - marketing & communications GmbH

WHAT’s NEW?

	Surprisingly good performance of the first SPORTS-CONTACTS email / fax standalone Since the middle of 2007, our unit FORWARD has been providing the largest B-to-B platform for distribution procurement on the sports market together with m2b,www.SPORTS-CONTACTS.com. more...

	New online shop 3clickdeal.com Let's go: The online shop 3clickdeal.com developed by FEDERKIEL & PARTNER in the field of sportswear/sports fashion is now available online to all sports loving shoppers. more...

	Check in and come back – guidelines to your Facebook-landingpage „There is no second chance for a first impression“. Not without reason, the reception area is the flagship of a hotel. And what is true in real life is even truer in the virtual world, where life happens on the fast-lane. ... more...

	There’s life in the old dog yet – email marketing is coming of age Actually our intention this year was to present our approaches to digital Total Loyality Marketing to most entrepreneurs. Indeed many of our dialog partners brought the topic back on classic email marketing. At first, this took us by surprise as the topic was of little interest last year. However the interest in the matter represents our present experience and the current development of the market in this segment. ... more...

	FEDERKIEL & PARTNER supports a new join-in portal for women in quickly generating users by means of standalone email campaigns Advertising is annoying, participating is fun... This is how one could define the marketing philosophy of the new portal bopki in simple terms. bopki is the innovative and very successful women community for join-in marketing. The problem: a new customer of the portal needed to generate sufficiently qualified test persons for an innovative stain remover in a short period of time. more...

	NEW COMMUNICATION CHANNELS IN WEB 2.0 The subject of the elections in Iran has once more clearly shown the world how powerful communication in Web 2.0 has become. The exchange of views has switched entirely to the internet. Firms should also use this medium for their communication in a targeted fashion and benefit from its powerful effect. Whereas Web 2.0 is already being intensively used in the USA for communication with customers, this form of marketing is still in its infancy in Europe. more...

	ECOLOHE dry wood chips Sustainability, security of supply, alternative energy generation, the CO₂ issue, the end of the Oil Age, all these are the hot topics of the times. How comforting it is to know that clever companies are reacting quickly to this challenge with innovative products and ideas, as our current ongoing project, “Dry wood chips” from the firm of SLE Nawaro shows. more...

	Order for the wild pilots of the Red Bull Air Race FORWARD New Media introduces a revolutionary technical solution concept for a multilingual PR management tool for the Red Bull Air Race. more...

	Winning new customers with online communities In 2008 a pilot project was launched with Nitro Snowboards in collaboration with “www.lokalisten.de” to exploit the social network in order to win new groups of customers. The campaign was advertised in the course of a prize draw via the portal and by newsletter to all registered Nitro consumers with a newsletter opt-in. The result: about 2,000 new members in 2 weeks, rapid exchange involving group members and great interest in the prize draws. The Nitro Family now has over 6,000 registered members on Lokalisten.

	Name changes in Chemie products How shall I tell the world? That is what the Communication Department of Wacker Chemie AG was wondering and it decided on email marketing for passing on the information on the changes to product names. FORWARD was entrusted with implementing a multi-stage campaign with HTML e-cards in Europe, the USA and China. The medium of email was selected because it was very up-to-date, fast and easy to deliver. The campaign should ensure rapid transparency of the new product descriptions worldwide.

	Creative reinforcement Since 01.09.2008, Art Director Daniela Federkiel has strengthened our team on the creative side. She manages the new creatif unit with which we will from now on offer you designs and ideas of the highest quality. more...

	Press report: Wacker Chemie AG – new digital communication channels The Chemie Group uses flexible email marketing solution Penzberg, 26.03.2008. Since March 2008 the globally operating Wacker Chemie AG with its registered office in Munich and over 21 sites in Europe, America and Asia has been making use of a new tool in its communication with customers and employees. Evalanche is the name of the email marketing software with which Wacker Chemie is entering into dialogue with various recipients in a targeted manner. more...

	Press report: New solution for the world’s biggest sports goods exhibition When ispo winter opens its doors on 27th January 2008, over 2,000 exhibitors at this specialist exhibition for sports goods and sports fashion will be showing everything to do with sports, the outdoors and style. The ispo group, which also includes the ispo SPORT & STYLE, ispo china and Golf Europe exhibitions, has now put its entire email marketing on a new technological footing. With Evalanche, the ispo group will in future be basing its communication to customers on a web-based email marketing solution in the high-end sector. more...

	Press report: More momentum for Nitro Snowboards with quality addresses Thomas Federkiel soon realised how important the quality of the customer database is for efficient dialogue marketing. The former marketing student wrote his thesis about Nitro Snowboards and visited the company at its German site in Hofolding, Bavaria. There, in an old farmhouse, the entrance was completely full of Nitro catalogues, all returns. Federkiel could not get this image out of his mind. When he set up his own marketing agency later, he suggested to Nitro that all the existing customer data be transferred to a high-performance database and the entire dialogue marketing system be set up on this basis. more...